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National Volunteer Week is an opportunity for organizations to come together to recognize the impact of volunteer service and the power of volunteers to build a stronger community. It’s an opportunity to say thank you and appreciate our volunteers.But it’s not just about celebrating individuals — the benefits of celebrating National Volunteer Week are far-reaching, especially in the workplace.
Corporate-led volunteering is a fantastic way for businesses to give back to the community and reap the rewards for doing so! Leading the charge on company volunteerism is an effective way for organizations to invest in their employees and communities while also taking advantage of the numerous benefits for their business. Below are three reasons to celebrate this year’s National Volunteer Week within your workplace from April 10th to April 16th.
VOLUNTEERING INCREASES
EMPLOYEE ENGAGEMENT
One of the main benefits of National Volunteer Week is that it provides an opportunity for team building and employee engagement. Volunteering together can help build relationships between employees, and studies prove it. One article by the Harvard Business Review conducted a study that demonstrated those who volunteered performed better on work tasks than those who did not. The research also showed the volunteers tended to be better team players and were more likely to engage in productive activities such as helping their colleagues, speaking up in meetings, and voicing ideas.
Donna Schooner, CEO of Microbiologics, reflected on why her company’s volunteer initiative through United Way of Central Minnesota by saying, “We believe in helping our community thrive in every way. Volunteering benefits not only those who receive the services, but also our employees who gain a sense of belonging and fulfillment. We support volunteering because it’s always the right thing to do.”
Employee engagement is vital for success. By dedicating time to National Volunteer Week, companies can actively contribute to their employees feeling more engaged in their work and better connected to their colleagues.
VOLUNTEERING SPREADS BRAND AWARENESS
In today’s business climate, consumer trust and loyalty is a currency of its own. In 2021, a survey of 1,000 consumers proved that over 80% consider trust an influential factor in their buying decisions. Another study showed that 71% of global consumers said they would be willing to spend more on products from socially-responsible brands.
When employees are seen as socially responsible, it fosters greater support from individuals who value and respect organizations that prioritize giving back. Not to mention, participating in volunteer activities can potentially attract new customers and clients that share similar values.
National Volunteer Week is the perfect opportunity for corporations to build trust with consumers by demonstrating their commitment to making a positive impact in the community.
VOLUNTEERING TEACHES NEW SKILLS
Volunteering provides an invaluable opportunity to learn, develop, and grow both personally and professionally. Throughout the year, opportunities involve hands-on work that requires specific skills, such as stenciling storm drains or tending to a garden. By participating in these activities, employees can develop practical skills that they may not have had the opportunity to learn otherwise.
On a professional level, volunteering can be an effective avenue for employees to gain beneficial skills like compassion, troubleshooting, teamwork, and efficient time management. One study uncovered that volunteering helps teach reputable skills for future careers and gives a 27% advantage over those who do not volunteer.
Overall, National Volunteer Week provides the opportunity for companies to practice and apply these new skills in a real-world setting, which can deepen their learning and understanding.
VOLUNTEER TIME OFF
In a world where many companies struggle to attract and retain top talent, offering volunteer time off (VTO) could be the secret sauce. Around 21% of American companies offer VTO, in which employees receive their salaries in exchange for a certain amount of dedicated volunteer hours.
The benefit of VTO is particularly attractive to younger generations who value work-life balance and social responsibility. Not to mention, it enables employees to make a difference in their community and create a ripple effect of positive change.
Cathy Juilfs, AIFA®, CEBS, CFP® | President & Managing Director, AIS Planning, explained why her company offers paid time for volunteering: “We feel that it’s our responsibility to give back to others and help where we can. Our team volunteers quarterly in St Cloud for different causes. Volunteering not only supports the community, but also strengthens our team spirit and morale.”
VOLUNTEER WEEK 2023
All businesses, big and small, can benefit from getting involved with the 2023 Volunteer Week.
Don't miss out on this year's event from April 10th through April 16th. Join forces with United Way of Central MN, nonprofit collaborators, and countless other community organizations.
